It’s a question that comes up as soon as people find out that the Wordsmith natural language generation platform automates the production of high-quality content: does Wordsmith take away jobs?The answer is no.We are not aware of a single person who has been replaced by our technology. Instead, Wordsmith adds new value by producing content that people aren’t making. It also frees people to do more interesting and impactful work.
Adding New Value With New Content
The Associated Press hadn’t covered any Minor League Baseball games since 2006. In 2016, Wordsmith allowed AP to cover every Minor League Baseball game played by Triple-A, Double-A and Class A teams. That’s over 9,000 stories every year across 142 teams and 13 leagues – 9,000 stories that wouldn’t exist otherwise.
In cases where writers aren’t even an option, Wordsmith is a way for companies to communicate in plain language. Home automation company digitalSTROM uses Wordsmith to give every user a personalized narrative about their energy consumption data so they can make better decisions about their energy use. It simply wouldn’t make sense for the company to ask writers to produce that content by hand. It would cost too much and take too long.
Traditionally, humans write stories that they hope thousands or millions of people will read. Wordsmith can turn that model on its head, writing millions of stories for audiences as small as one.