The Wordsmith natural language generation platform is revolutionizing the way that e-commerce companies produce content about their products and communicate with their customers.
The description that accompanies each product is critical: not only does a good description increase the likelihood of purchase, it also helps your product gain visibility. On its blog, marketing analytics firm Kissmetrics puts “Lack of Product Description” first on its list of “7 Critical SEO Errors of E-commerce Websites.” Unique product descriptions can be costly to produce; however, writing customized copy in your brand’s voice has, until recently, required a lot of manual time and effort.
Customer emails are another essential tool of e-commerce communication. But when emails compete in a cluttered inbox, how many customers are actually interested in reading yet another offer from an e-commerce company? Of course, it’s just not possible to manually compose highly personalized emails to every client on your email list.
Wordsmith changes all that. The Wordsmith platform lets you turn data into unique and compelling content that helps attract and retain customers. E-commerce companies, which have copious product and customer data, are ideally situated to benefit.
Some of the most automatable types of e-commerce content are:
- Product descriptions
- Product category landing pages
- Individualized emails
Why these types in particular? Content that makes a strong candidate for automation has one of several characteristics:
Content that is produced in high volumes.
E-commerce companies can sell thousands, even millions of unique products. Manually writing compelling product descriptions is simply not practical at that scale. Before Wordsmith, a company’s only other option was to rely on manufacturer provided details, ensuring the products would not stand out from the competition.
Wordsmith gives companies the ability to automatically generate engaging, unique copy for product descriptions and product category landing pages at the scale their business requires.
Content that is produced on a recurring basis, be it daily, weekly, monthly or some other periodic schedule.E-commerce companies need to position products in a way that is relevant to shoppers and unique from the competition. For holidays and other seasonal events, product descriptions change to take advantage of the buying occasion. Product descriptions may also need to be updated based on new features being added, sale pricing, and other criteria.