Prior to Wordsmith, extensive coverage of voting could only be provided to about 10% of municipalities, which only encompassed around 20% of the population.
Journalists worked countless hours to deliver the facts to readers, but could only focus on the major cities and surrounding areas. However, each municipality had items to vote on, and votes happened a number of times a year. Switzerland’s direct democracy government meant that voting was not only crucial, but frequent, so the Tamedia team had their hands full.
By automating election outcomes with Wordsmith, Tamedia’s readers could stay informed of the outcome of voting. The results of how their municipality voted and where their voting compared to the district, canton, and country could be delivered to each municipality – a feat otherwise impossible to complete by the Tamedia staff of writers.