Wordsmith is a natural language generation platform that lets you produce human-sounding narratives from data.

Turn data into

From data to clear, insightful content

Wordsmith automatically generates narratives on a massive scale that sound like a person crafted each one of them individually.

Produce insightful, personalized content from your data that communicates with every individual in the way everyone understands: the written word.

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Wordsmith's open API for natural language generation lets you generate thousands of stories, reports, and articles in the time it takes to write just one.

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Instantly generate stories around Tableau visualizations, directly within Microsoft Excel and Google Sheets, and with hundreds of apps using Zapier.

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With Wordsmith, you can produce insightful, personalized content from your data at any scale. Communicate with every individual in the way everyone understands: the written word.

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Wordsmith provides the world's first open API for natural language generation, letting you create millions of personalized pieces of written or spoken text from any data source in milliseconds.

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Wordsmith works where your data lives. Generate data-driven reports directly within Microsoft Excel and Google Sheets. Use Zapier to connect Wordsmith with hundreds of apps like Slack, Salesforce and more.

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Trusted By The Best

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Associated Press
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Orlando Magic
"Wordsmith allows you to make the if/then decision that a reporter would make when writing. It can be used for expanded coverage at an unprecedented speed and scale."
Barry Bedlan
Deputy Director
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"Wordsmith is incredibly intuitive. We found it so easy to use, and we started producing emails to send to our fans immediately."
Anthony Perez
Executive Vice President of Strategy
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"Using Wordsmith is very straightforward. We can do calculations and insights without developers. From building templates to using the API, we’ve had no issues, no problems, no down times."
Martin Vesper
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"Sports is about having fun and marrying that with your passion, and wanting to win. To us having that tone [in fantasy football game recaps] is an important part of the success."
Ken Fuchs
Head of Yahoo! Sports
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"We see a huge spike in engagement after we run the narratives. They are very valuable to our end users, and they really appreciate the information. The numbers don’t lie."
Chris Gutierrez
Director of Product Innovation
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"What we liked about Ai was the added value of the verbiage — the context that the words gave to the numbers, presented in a form that feels like it was written specifically for each user."
Jamie Loehr
Senior Vice President of Ecommerce
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1.5 Billion

Narratives produced last year


Producer of personalized content in the world


Industries using Wordsmith

How Wordsmith Works


Data fuels your Wordsmith content. Getting your data into Wordsmith is easy and intuitive -- via spreadsheet, API or Zapier -- so you can get right to the next step of content creation.


The Wordsmith editor gives you the tools, the logic and the space you need to create templates that power each one of your narratives.


Every one of your narratives sounds unique, as if an expert wrote them individually. Publish to any format -- text or voice -- so your audience gets the content they need however they need it.

Yes, We Can Build That.

Our Managed Services team has built narratives for some of the largest companies in the world, creating billions of pieces of content via the cloud and on premises each year. We work with you to understand your goals, and then we handle everything from data to production to publication.

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A Solution for Every Industry

Use Wordsmith to automate and expand the production of content, and communicate in ways never before possible.


Product descriptions
Product category landing pages
Individualized emails

Financial Services

Fund reports
Customer portfolio reviews
Earnings recaps


Ratings reviews
Economy & Jobs articles
Crime stories


Client reports
Media buyer summaries
Brand management reports

Business Intelligence

Financial analyses
Performance reports
Live in-dashboard analysis


Game recaps
Ticket sales reports
Social media game notes

Real Estate

Market reports
City/State summaries
Property descriptions

Don't see your industry?

You have content you can automate too. Contact us to learn how Wordsmith is being used by people like you.