Ken Fuchs, head of Yahoo! Sports, told Barron’s that users “have an almost insatiable appetite for information, research and detail.” Barron’s reported that Yahoo! users “spend an average of 29 hours a year on their teams.”
Engagement, of course, is the result of content that users love. That’s why Yahoo! partners with Ai to, in the words of The Washington Post’s Matt McFarland, “make our beloved fantasy teams seem even more important.”
The Automated Insights Wordsmith platform uses natural language generation to transform fantasy football data into draft reports, match previews, and match recaps. The platform generates millions of stories each week of the season, essentially giving every fantasy owner a personalized sports reporter writing about their team.
The stories are produced at a speed and scale that would be impossible for human writers, but McFarland says “[it’s] not especially obvious that they were generated by a computer.” In fact, Yahoo! asked Ai to give its reports a particularly snarky tone.