How Vivint uses natural language generation to boost SEO efforts and dramatically increase sales with localized website content.

  • Experienced 5X increase in YoY sales
  • Doubled the amount of content production

 

Vivint | Industry: Smart Home Services
Vivint is a leading smart home technology provider that offers affordable home security, energy management, home automation, local cloud storage, and high-speed internet solutions to more than one million customers throughout the United States and Canada. Vivint uses Automated Insights to create highly localized website copy to support the Vivint Smart Home product and service line offerings.

The Challenge

Vivint understands the impact localized content can have on customers. In addition to providing a more personalized customer experience, providing localized and relevant content helps improve organic search results and increases the likelihood of converting site visitors into paying customers. Localized content also directly supports Vivint’s retail partner network by providing information that guides customers searching for smart home solutions to nearby brick and mortar locations.

However, in an industry where the technology evolves every few months, Vivint couldn’t afford to wait for a team of outsourced writers to produce all of the content that was needed. According to Jacob Parry, Digital Marketing Manager at Vivint Smart Home, “We needed to create highly localized copy for 12,000 unique web pages, which we calculated would take a team of human writers over two years to complete at a cost outside of our budget.” Vivint needed a faster, more affordable alternative.

With Wordsmith, we ended up producing content for close to 30,000 pages, more than twice the original expectation, in just a few months.

Jacob Parry
Digital Marketing Manager, Vivint
Making An Immediate Impact

Vivint turned to Automated Insights and its Wordsmith platform to accelerate the process of creating personalized content that supports local search and sales efforts for their Smart Home offerings. It didn’t take long for Wordsmith’s impact to be felt. Parry noted, “Right out of the gate, I was impressed with Wordsmith’s ability to systematically and automatically take our data and generate content on a highly personalized level. I am amazed at how on-brand and unique the copy is. It sounds like a human wrote it.”

It wasn’t just the quality of the narratives that impressed Parry, as he and his team quickly realized the speed and scale that is achievable with Wordsmith. “With Wordsmith, we ended up producing content for close to 30,000 pages, more than twice the original expectation, in just a few months.”

After creating the localized content with Wordsmith, we jumped up into the top one or two search results positions in thousands of local areas.

Cole Rieben
SEO Manager, Vivint
Delivering “Dramatic” SEO Results

Adding personalized content to individual pages also had a positive effect on Vivint’s SEO efforts. Cole Rieben, an SEO Manager with Vivint Smart Home explained, “We wouldn’t have been able to replicate the SEO results we saw by simply using generic page content. After creating the localized content with Wordsmith, we jumped up into the top one or two search results positions in thousands of local areas.” Rieben continued, “To see such dramatic growth within our local SEO channel, within just a few months, was super impressive.”

Influencing the Bottom Line

The personalized content also resulted in a swift increase in sales. Within three months of deploying the personalized content, local search-based monthly sales surged an astonishing 5X over the same time period of the prior year, easily outpacing their sales goals.

Vivint directly attributes this dramatic increase in sales to the local site content Wordsmith produced. Jacob Parry added, “These results are insane! By far, this is the best campaign success I’ve seen here.”

When asked what advice he would give to other companies considering Automated Insights to help with their SEO efforts, Parry said, “It’s a no brainer. Just do it.”

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