Using natural language generation, Arterra Wines Canada automatically produce summaries of sales performance across regions and brands directly within TIBCO Spotfire.

✓ Integrated NLG directly into TIBCO Spotfire

✓ Reduced time interpreting dashboards by 90%

✓ Scaled data analysis expertise across organization

Arterra Wines Canada

Arterra Wines Canada, Inc. is the country’s leading producer and marketer of award-winning, globally recognized Canadian and imported wines. Arterra Wines Canada, Inc. has grown and evolved to owning and distributing 100+ wine brands, including seven of the top 20 brands in Canada: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford.


TIBCO fuels digital business by enabling better decisions and faster, smarter actions through the TIBCO Connected Intelligence Cloud. From APIs and systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of your business through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation.

Automated Insights

From enhancing business intelligence dashboards and internal performance reports to targeted content on an unprecedented scale, Automated Insights uses clear, natural language to make sense of the world’s data.

In search of better insight

For years, teams at Arterra Wines Canada manually produced and shared internal reports and visualizations based on various datasets. According to Business Insights Manager, Sasha Teska, “It was fine from a very top-line perspective. However, the challenge is that once you see all of this information and data being generated, questions begin to arise. And we didn’t have an effective way to answer a lot of those questions at the level or depth needed.” This manual approach created a significant amount of work for the teams pulling reports. According to Teska, they “needed a more efficient way to uncover the primary drivers and those next level pieces of information.”

To address the reporting deficiencies, Arterra Wines Canada first turned to TIBCO Spotfire, a leader in Business Intelligence software. The Spotfire platform made an immediate impact by allowing each team to create robust visualizations for their specific datasets. To efficiently extract relevant insights from these dashboards, Arterra Wines Canada integrated with Wordsmith. By integrating Wordsmith’s natural language generation technology with TIBCO Spotfire, they were able to place written summaries directly in their Spotfire dashboards. Using Wordsmith’s API, they gained the ability to generate comprehensive and dynamic sales report summaries that reflect the real-time updates to their performance data.

Better decision making

The integration between Wordsmith and Spotfire proved successful almost immediately. In fact, Teska noted that adding Wordsmith to their dashboards was a “game-changer.” He continued, “Spotfire does a great job of visualizing the story. Adding Wordsmith takes it to the next level because it tells you the story.”  Now, users with varying degrees of experience or knowledge no longer spend an hour seeking answers to questions that arise in a sea of business information. “The integration opened up worlds of time for our data teams.” According to Teska, “We can have up to 40 or 50 team members seeking answers from a dashboard at any time. Whether they’re from Marketing and Sales or the Business Intelligence team, Wordsmith allows every user to dissect the information and obtain the answers they’re seeking at the press of a button.”

Wordsmith is shifting behaviors and conversations from ‘I think’ to ‘I know.’ Instead of asking ‘What is happening,’ we’ve evolved to ‘What are we going to do about it?

Sasha Teska
Business Insights Manager, Arterra Wines Canada
Automated Insights' Wordsmith platform integrated within TIBCO Spotfire
Changing the conversation

Every successful company understands that its data is only as valuable as how quickly and correctly it’s used. The faster a company can derive insight from a dataset and apply it to a business decision, the more prepared and nimble it becomes when faced with challenges.

Arterra Wines Canada understands exactly how critical it is for team members to be able to effectively manage data. Adding Wordsmith to their Spotfire dashboards gave its users the power to move beyond dissecting and translating data for reporting to focusing more on their plans for action from their insights. “Wordsmith has allowed me to replace my former role of reporting and tracking with new aspects that are more valuable to my company.” These positive changes have actually allowed roles and responsibilities to scale skillsets across multiple teams. Teska added, “Wordsmith is shifting behaviors and conversations from ‘I think’ to ‘I know.’ Instead of asking ‘What is happening,’ our teams have evolved to ‘What are we going to do about it?’”

Unmatched reliability

Having instant access to insights has obviously changed the way teams across Arterra Wines Canada operate. However, speed alone is not enough for a company whose critical decisions rely on what its data is reporting. The insights being generated from the data must be accurate and trustworthy, one hundred percent of the time. According to Teska, “When I think about where we have been over the last 3 years, from Excel files and data dumps to now—this has changed the way we go to market. The speed of Wordsmith is phenomenal and, more importantly, the information is always right.”

Adding Wordsmith to their Spotfire dashboards has proven to be valuable to Arterra Wines Canada by bringing a new level of speed and accuracy to their analytics. Their team has reduced time interpreting dashboards by 90% since integrating Wordsmith natural language generation with Spotfire visualizations. Wordsmith has also introduced a new way of operating for Sasha Teska and his team members. “It makes life super easy. No one has to seek answers to questions now, because the technology does it for them.”

The speed of Wordsmith is phenomenal and the information is always right.

Sasha Teska
Business Intelligence Manager, Arterra Wines Canada
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