Ruth
Meet Ruth. Last year, Ruth was your company’s top producing sales rep in the Western US region. While she has clearly mastered how to apply data to close deals, Ruth isn’t interested in the “Q2 Quota Attainments Results” report for the Australian branch. She needs actionable insights that are relevant and useful to her. Fortunately for Ruth, and every other individual that relies on data in your company, there’s now a more efficient way to share information across the organization.

The Value of Role-Based Reporting

At any given enterprise company, internal data is being collected, analyzed, and distributed via reports across the organization. Unfortunately, this process tends to over-saturate members of the organization with data. Simply put, your reporting may be sound, but not every recipient finds the same insights useful, nor should they. Instead, end users need the ability to cut through the noise with role-based reporting.
Role-based reporting, in regards to natural language generation, is the ability to provide individuals with written analytics that are completely unique and relevant to their specific role and responsibilities.

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Let’s take a look at a common scenario. In this example, the organization’s sales force is divided into three geographic regions. Each region consists of a team of sales reps that is managed by a dedicated Sales Manager. Each Sales Manager then reports up to the company’s Head of Sales. The higher level data that is important to the Head of Sales wouldn’t be as relevant or helpful to the individual Sales Rep. Likewise, the insights reported to each Sales Rep would likely be too granular to be of any importance to the Head of Sales.

Since every company is structured differently and relies on unique sets of data, generic one-size-fits-all NLG solutions always fall short of expectations. That’s why so many of the world’s largest brands rely on Wordsmith’s unique ability to automate custom written analytics. Unlike other solutions, Wordsmith identifies each specific user and automatically delivers insights specifically tailored to them, no matter their role within your company.

A Personal Analyst for Every Team Member

It’s likely that many of your peers are not data experts. Some may even struggle to accurately interpret the data in front of them. By providing easy-to-understand, written analytics that are tailored to every team member, Wordsmith removes the possibility for misinterpretation and serves as a personal analyst for every individual viewer. Since Wordsmith’s reporting goes beyond just describing the data points in a chart, every team member receives written analysis that clearly explains why the data is important to them and what action needs to be taken as a result.

Now, imagine the type of year Ruth would have with that type of reporting!

To see firsthand how Wordsmith provides true role-based reporting, try our demo here.