Vivint is a leading smart home technology provider that offers affordable home security, energy management, home automation, local cloud storage, and high-speed internet solutions to more than one million customers throughout the United States and Canada. Vivint uses Automated Insights to create highly localized website copy to support the Vivint Smart Home product and service line offerings.
The Importance of Personalization
Understanding the impact personalized content can have on customers, Vivint turned to Automated Insights’ Wordsmith to generate localized landing page content at scale for its Smart Home product line. For instance, a customer seeking information about Vivint’s home security and automation in Phoenix, Arizona could be served content that mentions facts about Phoenix, its weather, and/or even nearby store locations.
Not only does the personalized content help improve organic search results, it drastically increases the likelihood of converting site visitors into paying customers. “These results are insane! By far, this is the best campaign success I’ve seen here,” stated Jacob Parry, a Digital Marketing Manager at Vivint, referring to the immediate spike in local sales that Vivint experienced after incorporating the localized content from Wordsmith.