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Automated Insights is the creator of Wordsmith, the world’s first public natural language generation platform.

From enhancing business intelligence dashboards and internal performance reports to targeted content on an unprecedented scale, Automated Insights uses clear, natural language to make sense of the world’s data.

Meet Leadership
Automated Insights Core Values
Always Innovate
Stay Agile
No Jerks
Think like a Customer
Be Accountable
We subscribe to the thought that mastery, autonomy, and purpose are the three motivators for why people work. Does that all sound right up your alley?
Winner of TBJ's 2017 Best Places to Work Award!

Automated Insights was chosen as one of the Best Places to Work in 2017. Winners were chosen based on an employee-survey process conducted by Quantum Workplace.
Meet the Leadership Team
Marc Zionts
CHIEF EXECUTIVE OFFICER
Marc Zionts
CHIEF EXECUTIVE OFFICER

Marc Zionts, a technology executive and entrepreneur has been successfully leading companies since 1987. Zionts is currently the CEO of Automated Insights, Inc, a Vista Equity Partners owned company. Zionts earned his Bachelor’s degree and Master’s degree in Management from the Georgia Institute of Technology. Zionts is also an Independent Board Director for Pivot 3, TEOCO, and Friends of th e Earth, a Washington D.C. based environmental group. Zionts is happily married for 28 years and has 4 cool adult children. Besides enjoying spending time with his family, Zionts is an avid outdoorsman and an accomplished criterium, cyclocross and velodrome bicycle racer.

Adam Smith
CHIEF OPERATING OFFICER
Adam Smith
CHIEF OPERATING OFFICER

Adam is responsible for the revenue producing areas of Ai’s business, including partnerships, the Wordsmith platform, new products, and professional service implementations. In addition to product ideation and go-to-market strategy, he runs operations and marketing for Ai. He was the company’s first business hire and an advisor to the company since its founding. A former Vice President at Square 1 Bank, he launched a national division focused on pre-VC startups where he advised hundreds of early-stage founders on strategy, sales, and fundraising. Prior to Square 1, Adam was a Vice President at the Council for Entrepreneurial Development, where he led development of FastTrac Tech, a world-renowned mentoring program for technology entrepreneurs.

Kevin Fitzgerald
CHIEF REVENUE OFFICER
Kevin Fitzgerald
CHIEF REVENUE OFFICER

Kevin Fitzgerald joins Ai after most recently serving as Chief Operating Officer at Netsertive, a marketing technology company that delivers turn-key marketing solutions at scale. While at Netsertive, Kevin helped lead the organization through several milestones including a 400 percent organic revenue growth over three years while also growing the organization to over 300 employees. Prior to Netsertive, Fitzgerald was SVP of Sales and Account Management at iContact which was acquired by Vocus. Prior to iContact, he served as Vice President of Sales at ChannelAdvisor.

Adam Long
VP OF PRODUCT
Adam Long
VP OF PRODUCT

Adam Long manages the process of bringing new products to market for Automated Insights, taking them from concept to market-validated software. These products include the core Wordsmith platform as well as packaged applications like Wordsmith for Marketing. Prior to joining Automated Insights, Adam was the Product Marketing Manager for BlueStripe Software, a venture-backed software company in the IT Operations Management market. Adam also created Hemingway App, an app to make your writing more clear.

Pam Heline
VP of PEOPLE OPERATIONS
Pam Heline
VP of PEOPLE OPERATIONS

Pam is responsible for leading Human Resources at Ai, which includes employee relations, talent acquisition, benefits, and payroll. As a strategic business partner, Pam’s straightforward and consultative approach has helped drive business solutions and build successful HR teams over the past 20 years. A self-proclaimed learning “nerd,” Pam lives by the phrase, “a day without learning is a waste of a day,” and practices this philosophy by staying connected to a number of local and national organizations focused on HR best practices and thought leadership. Since moving to NC with her husband and 2 sons several years ago, she has developed a deep love for the North Carolina coast.

Steve Smith
VP of FINANCE
Steve Smith
VP of FINANCE

Steve is responsible for financial reporting, revenue recognition, financial planning & analysis. Prior to Ai, he was the Director of Finance at ReverbNation. Steve spent 8 years in public accounting then worked as a Controller in mental health before moving to SAAS. Steve enjoys forestry preservation & land management. He credits a life of happiness to his wonderful wife of over 20 years & 2 amazing children.

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